Most defenitly is misleading and also does spank of BT trying to milk business connections.
Sadly a winning ASA case isnt going to make it free, BT will just slightly amend advertising to same free on home broadband or similiar.
So there is no ultimate BT package.
Residential for unthrottled connection and inclusive sports.
Business for static ip, premium support but rate limited p2p/cloud and sports as expensive addon.
BT Infinity 2 Since Dec 2012