It seems to be a BT blocked page. I've noticed on facebook others have had a similar experience.
I'd say its been blocked for copyrighted material, though like torrent sites, they don't host anything themselves.
I don't use the site myself but a friend asked me to test to see if I could reach it.
I think 99% of pirating would disappear if these silly national geo-locked deals disappeared and they started releasing or allowing legal access to view any programme in the world via the internet. Similar to like hulu and other sites do.
Demon => Freeserve => Pipex => Be => Sky => BT Infinity 2