However pricing became uncompetitive.
Their pricing has now returned to an acceptable level.
Out of curiosity, what web pages were you looking at for the 'returned to an acceptable level' please?
Just that when the claranetsoho.co.uk site used to link to claranetgamers.co.uk there was an off-peak account with no usage limits at 16 or 17 quid a month, including 10 GB of 'daytime' traffic (Mon-Fri office hours, with no exclusions for Bank Holidays).
When I looked again recently (my exchange was due to get Fibre in September and my plan was to get a new phone line rented from PlusNet, then move my broadband to the PN phone line and at that time, switch from 'up to 20' ADSL 2+ with PN to PN Fibre, then on the current phone line, rented from Primus, get Clara.net's Gamer account running, so I'd have one fixed IP on fibre and a dynamic IP with Clara, with daytime traffic using the 250 GB allowance from PN and some night time traffic on each [with speed differences, clearly there'd be some advantages on PN, but with no monthly limit on traffic, Claranet would also be handy for evening internet-based TV viewing]) I found the 'budget' Gamer account missing and the current broadband prices are from about 22 to 26 pounds per month (plus VAT) and can hit 100 for top end Fibre speeds.
If you run a business, have a second ISP and backup web hosting...
1996? Enterprise (IoM 0345) + Clara.net
1998? Clara.net + Freeserve
2000 Freeserve 500kbps (+ Clara dial-up + Clara USENET/Mail)
2002 ? Eclipse 500 kbps + FS
2003 ? UKFSN 1000 kbps + Eclipse
2005 ? PlusNet 8 Mbps+ Eclipse
moved home - used office BB
2008 Three dongle at home
2010 PlusNet 2 Mbps + Three dongle
2012 PN 10 Mbps + Three (ZTE 802.11 router) + Three mobile (802.11 hotspot)
2013 PN 30? Mbps + VM 30+? Mbps + Three mobile