I totally agree with you on this one.
I moved to Ludlow from Warrington back in December, it was due to my mum having health issues with all the pollution in Warrington.
I couldn't believe it when we came here and I asked about Virgin and was told I'm in a virgin no-go area. I'm 1 mile from Ludlow in Middleton - that's an absolute joke.
If you want Virgin media to consider Shropshire we need to bombard them at this address with requests - firstname.lastname@example.org
I sent one but was told they have no plans at present to install in this area, maybe if enough people sent there postcode in they would consider it.
It's annoying 'cos I've found Ludlow to be a really nice place to live and it's just the lack of superfast broadband that is killing it.
I know one major problem would be the routing of the fibres because for superfast broadband you'd need to take it from somewhere, and I presume most companies are looking at the fact they'd bring it out from Birmingham, which would mean taking it through the Shropshire hills, which I suppose would be a major problem, however there is a better option, they could lay it down near the A49, bring it straight down from Warrington, and then cover numerous towns and villages on the way down like Whitchurch, Shrewsbury, Wem, Craven Arms, Ludlow, and even onto Leominster and Hereford.
Shropshire could do with some company founding it's own cable company here, that is exactly how most of Lancashire got cable - Telewest founded themselves in Preston and covered most of Lancashire in fibre, in Shropshire we need a similar company, would love to do it myself if my PC repair company got big enough.
Another option for super-fast broadband is Too-way satellite broadband but that does come at a really hefty cost - £24.99 per month for only 4Gb usage, if they sort the usage out it would be fine, but I pay less than that for Plus.net and get far more usage, it might be slower, but I'd easily go through 4Gb.