Thanks a lot for your reply.
That makes sense, I did wonder about the wires only bit.
I wonder who they use for their fibre backhaul?
Do they still run an adsl network of their own for the o2 business broadband customers or might that be a third party also?
Still waiting to see what ADSL2+ Modem/Router they supply.
Whatever way they are doing it, my friend is getting a stupidly good deal through them for their "all-in" mobile/landline and broadband package.
I've yet to clarify exactly what the charges are but brief discussions suggest this could be £44.40 (inc vat) per month All-In! i.e. unlimited calls/texts, 2gb data on his o2 supplied Samsung SGS4, including landline rental and either broadband or fibre.
Apart from the usage limits this sounds too good to be true, I think it even beats their website.
We'll have to see just how good this turns out to be, because for the lowish use broadband user this deal could be far too good to turn down?