Run it sub-floor where it is out of harm's way or visible along the skirting so no numpty puts a nail in it...
You say that no numpty puts a nail in it, going back many years, when there was a video streaming service called Home Choice, don't recall to run or provided it, but it was great while they ran it.
Only after we left or they stopped the service I removed the data extension back to the master socket, and over several times those metal staples they used to tack down the cable had gone through the actual cable, and at one point broke a wire, obviously it wasn't the pair being used, so it does happen.
And that was done by 2 or 3 BT Engineers.
*** update ***
Just did a search for Homechoice and it was owned by Video Networks Limited (VNL), which ended up being Talk Talk TV LOL
So we got out when the going was good then LOL.
Edited by PaulKirby (Wed 13-Jan-16 09:23:00)