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Standard User Ignitionnet
(knowledge is power) Sat 16-Apr-16 10:26:33
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Average speeds on advertising - anyone heard anything?


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I've heard a few whispers from a couple of places that pressure is on the ASA from politicians and some providers to change the current broadband advertising regulation from the current level where the speed advertised must be achievable by just 10% of customers to the mean or median.

Anyone heard anything along these lines?

This is an interesting one as it would, no question, hurt xDSL-based solutions and favour FTTP/B and Virgin Media's HFC network.

I'm definitely in favour of such a change although they cynic in me suspects service providers would start rejecting orders that may bring down their averages on products if the standard isn't worded to preclude this.

Standard User BatBoy
(sensei) Sat 16-Apr-16 10:30:33
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Re: Average speeds on advertising - anyone heard anything?


[re: Ignitionnet] [link to this post]
 
Broadband speed advertising is misleading and must be reformed, a cross-party group of MPs has said.

Customers should be able to leave contracts and be given compensation if they have been misled by service providers, according to the British Infrastructure Group.

It also criticised the way Advertising Standards Authority (ASA) guidelines mean only one in 10 broadband users need to be able to obtain the fastest advertised speed.

Grant Shapps, who set up the group, told BBC Radio 4’s Today programme: “It seems to us that’s extraordinary.”

The former Conservative party chairman said tougher laws would be needed if internet service providers and the ASA failed to act.

“Clearly there is an issue with broadband in this country,” he said.

“This is talking about all internet service providers who are failing to provide anything like the speeds they are advertising. Of course, once you are in the contract you can’t leave it and you don’t get compensation.”

The infrastructure group’s report found that customers had “very few rights” and must be given more powers to act if broadband speeds do not reach the levels promised.

“Rather than one in 10, it should be nine in 10 people receive the speeds. You should get automatic compensation. You should be able to leave the contract and if we can’t get the internet service providers, or indeed, the regulators, to do that, well then parliament will need to act,” he added.

Edited by BatBoy (Sat 16-Apr-16 10:40:00)

Standard User Ignitionnet
(knowledge is power) Sat 16-Apr-16 10:36:39
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Re: Average speeds on advertising - anyone heard anything?


[re: BatBoy] [link to this post]
 
Cheers for the link, Sir.


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Standard User billford
(elder) Sat 16-Apr-16 10:49:27
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Re: Average speeds on advertising - anyone heard anything?


[re: Ignitionnet] [link to this post]
 
The Beeb has picked it up too, several items on News24 this morning.

Bill
A level playing field is level in both directions.

_______________________________________Planes and Boats and ... ______________BQMs: IPv4 IPv6
Standard User MHC
(sensei) Sat 16-Apr-16 10:54:07
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Re: Average speeds on advertising - anyone heard anything?


[re: billford] [link to this post]
 
Should the headlines read something like:

Broadband demonstrates that teachers are failing to educate correctly - Nine out of ten cannot understand the meaning of "Up To ..."


~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~

M H C


taurus excreta cerebrum vincit
Administrator MrSaffron
(staff) Sat 16-Apr-16 11:00:38
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Re: Average speeds on advertising - anyone heard anything?


[re: MHC] [link to this post]
 
Saturday morning tasks have flipped from coverage checking to publishing the lower decile figures. Suspect there will be some interesting side effects and actually lowest 10% is going to have side effects i.e.

Providers refusing to service longer lines

DOCSIS/FTTH services will be impacted too unless the 10% rule is a connection speed thing.

Might lead to a stagnation of upgrade market as people know they get 8 Mbps now, and advertising everything is only showing up to 2.5 Mbps so why upgrade - or even get to the personal estimate stage

Alternatively could push those upgrading to buy the higher tier package as the up to figure meets their needs, when in reality the next product down would have suited them better.

A merry go round of people chasing compensation i.e. a few years of free broadband and line rental in prospect for those who game the system.

The author of the above post is a thinkbroadband staff member. It may not constitute an official statement on behalf of thinkbroadband.
Standard User billford
(elder) Sat 16-Apr-16 11:04:12
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Re: Average speeds on advertising - anyone heard anything?


[re: MHC] [link to this post]
 
Possibly smile

But it's not easy to give a "fair" figure- in the nature of things ISPs will want to advertise their service in the best light possible, and too harsh a requirement may cause some to refuse connection to those who, for whatever reason, cannot get a decent speed and would thus reduce the speed the ISP were allowed to claim.

Bill
A level playing field is level in both directions.

_______________________________________Planes and Boats and ... ______________BQMs: IPv4 IPv6
Standard User Ignitionnet
(knowledge is power) Sat 16-Apr-16 11:35:38
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Re: Average speeds on advertising - anyone heard anything?


[re: MHC] [link to this post]
 
In reply to a post by MHC:
Should the headlines read something like:

Broadband demonstrates that teachers are failing to educate correctly - Nine out of ten cannot understand the meaning of "Up To ..."


They probably are, having been hamstrung by a series of bad ideas by government, however advertising has to cater to a pretty low denominator.

Advertising 'up to' figures that only a pretty small fraction can reach is no better than weight loss adverts suggesting results only 1 in 10 achieve.

Standard User Ignitionnet
(knowledge is power) Sat 16-Apr-16 11:37:49
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Re: Average speeds on advertising - anyone heard anything?


[re: MrSaffron] [link to this post]
 
Not a fan of the whole compensation thing. If suppliers are playing by the rules as they stand they should not be fearful of any repercussions.

We've seen changes before. What impact, I wonder, did the changes have on ADSL 2+ and did they perhaps help push people towards VDSL upgrades?

Administrator MrSaffron
(staff) Sat 16-Apr-16 12:19:20
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Re: Average speeds on advertising - anyone heard anything?


[re: Ignitionnet] [link to this post]
 
The ADSL2+ change took place in a different time, and the change was more marginal and some smaller providers and SME ones still show up to 24 Mbps.

http://www.thinkbroadband.com/news/7400-grant-shapps... illustrates bottom 10%/median/top 10% and some product splits we've not done before.

Given people should receive a personal estimate during sign-up now that is MUCH more relevant than any speed in an advert. Broadband advertising might actually be better if no speed was mentioned at all, until such time as bill boards can detect a person and where they live and show them the estimate for their property.

The author of the above post is a thinkbroadband staff member. It may not constitute an official statement on behalf of thinkbroadband.
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