& what does that do? Register you for Orange Weds (as my local cinema still calls it) or responds with a 2-4-1 ticket?
As you said, in my thread about loss of Orange Weds for non-Orange landline users, you had already registered, I take it that it was to get the actual ticket.
The published method for doing this is to text 'CINEMA' to 60005, so I expect it doesn't matter what word you put in the text as it recognises you as already registered.
1999: Freeserve 48K Dial-Up => 2005: Wanadoo 1 Meg BB => 2007: Orange 2 Meg BB => 2008: Orange 8 Meg LLU => 2010: Orange 16 Meg LLU => 2011: Orange 20 Meg WBC