That takes the pee eye double ess. It's worse than Woolworths starting their Christmas jingles in October. Worse even than back to school ads when kids break up.
Marketing eh? Guess they thought the more they spent the more revenue they got so why not start early and really hammer home the message (as if they needed to). Surely a good game (franchise) sells itself?
I haven't seen any tv ads for BF3 yet but it's kind of a relief that there are some (seeing as how MW3 have got their already). A real battle, just like Blur and Oasis back in the 90s. All that money spent when they could have put it towards improving the game. Especially considering how we all know the multiplayer side of things will be broke from the off.