Technical Discussion
  >> Gaming Forum


Register (or login) on our website and you will not see this ad.


  Print Thread
Standard User mrnelster
(fountain of knowledge) Sun 11-Dec-11 09:34:27
Print Post

In game adverising


[link to this post]
 
http://venturebeat.com/2011/12/10/in-game-ad-firm-ig...

This is something I disagree with in principle, but can honestly say I dont remember seeing it in any of the games I've played. And I'm surprised how long these companies have apparently been doing it for.

Perhaps the products have been mainly American and I haven't clocked them?
.

Knowing how it works is completely different to understanding how it works.

Live BQM

FTTC - Aquiss Business 45
37.7Mbps Downstream
8.45Mbps Upstream
7ms Ping
Standard User Gzero
(knowledge is power) Tue 13-Dec-11 17:07:08
Print Post

Re: In game adverising


[re: mrnelster] [link to this post]
 
2142, Deus Ex: HR, to name a few off the top of my head.
Standard User griff_90
(fountain of knowledge) Tue 13-Dec-11 17:24:10
Print Post

Re: In game adverising


[re: Gzero] [link to this post]
 
I remember all the fuss when it was introduced in BF2142. I didn't mind it at all and if anything it made things look more realistic rather than the usual advertising hoardings with fictional companies on them. After all if you're playing an FPS or driving along at 300mph who pays attention to signs or hoardings?!?

http://i1-news.softpedia-static.com/images/news2/Act...

http://media.nowpublic.net/images//9c/9/9c9b7518739b...

http://2chbf2news.up.seesaa.net/image/2142ad_intel.jpg

Edited by griff_90 (Tue 13-Dec-11 17:26:17)


Register (or login) on our website and you will not see this ad.

Standard User tommy45
(fountain of knowledge) Tue 13-Dec-11 18:02:40
Print Post

Re: In game adverising


[re: mrnelster] [link to this post]
 
Ubisoft use in game ads, they always have, they can be blocked by editing your hosts file with the ip address/s ,it would seem to be one reason why they use an antiquated unreliable master server system for all traffic to run through , without a back up so if the server fails no one can play online, then there is their DRM but that's another matter entirely

Administrator MrSaffron
(staff) Wed 14-Dec-11 09:22:27
Print Post

Re: In game adverising


[re: mrnelster] [link to this post]
 
If a game was say £5 cheaper than its competitors, then some advertising is ok, e.g. bill boards, posters on walls.

A fair deal of it will have been product placement type, e.g. a restaurant with pepsi rather than coca cola branding perhaps, that sort of subliminal stuff.

Andrew Ferguson, andrew@thinkbroadband.com
www.thinkbroadband.com - formerly known as ADSLguide.org.uk
The author of the above post is a thinkbroadband staff member. It may not constitute an official statement on behalf of thinkbroadband.
  Print Thread

Jump to