Why should they install and operate something at a loss just because it would make your life better? Or - why should I have to pay extra for my service in order cover the cost to BT of upgrading your service?
Typical city-dweller entitlement attitude. Why would you have to pay "extra" to cover the cost of BT reaching the final third and at least giving small-town exchanges WBC? OFCOM would have kittens if BT announced they were raising rental charges to subsidise broadband roll-out elsewhere in the country. Don't talk [censored].
My exchange has 9k lines and we still only get ADSL Max.
I think you got it the wrong way round. It's the non-urban customers, with sub-par services and options, that are subsidising the FTTC connections of the townies by having to pay the same line rental charges as everyone else. We should be entitled to similar services, or we should be getting our phone service discounted. We're the ones paying "extra" so you can have your shiny cabinet sitting on your street.
BT made over a billion pounds in profit last year. No-one wants to hear their viability excuses. They are clearly doing very well for themselves.