According to research from digital performance measurement firm Dynatrace, just a half second difference in page load times can make a 10% difference in sales for an online retailer.
And globally, the average page load time has gone up by 7% compared to last year - from 4.2 to 4.5 seconds.
So, ironically, retailers who have been trying to offer a more interactive, personalised multimedia online experience for their customers have been shooting themselves in the foot.
Retailers face the almost impossible task of offering a fast, stable, easy-to-use website or app that is also visually rich and integrated with social media.
The report as a whole makes page load seem far more important that I would have thought for online shopping. Half a second changing sales figures by 10% ???
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