(a general reply to the thread)
Yesterday while looking up an address using the dsl checker I thought I'd try my own number again, as I'd noticed the web pages had been updated in design. To my surprise I noticed that FTTP on Demand appeared in the results.
This got me thinking that if I hadn't have been randomly checking my number I wouldn't have known that FTTP on Demand was now suddenly available to me.
This got me thinking about the near total lack of advertising when it comes to broadband services. The only exception in my experience is Virgin Media that it seems every time I look up my address on their site in the next couple of days an information pack arrives at my door advertising all their package offers available to me.
This seems to be totally lacking when it comes to dsl isp's. Granted I can't remember when I went to an isp's site to look up my address so I'm not 100% sure if they would auto send some information out (I will do an experiment later). But in my knowledge I don't see any dsl isp sending out 'personal' advertisements giving information about their packages.
The only advertising I see for dsl isp's are on television, and that seems to be always advertising FTTC technology, and usually only the upto 52MB package. Also anyone would think wifi was a broadband technology on its own, and not just part of the router, the way some adverts talk about it.
So I do wonder how much advertising plays a roll in people increasing their broadband packages. I know a few posts ago MrSaffron said one of the main reasons higher speeds are recorded on VM connections is probably due to them being paired up with the tv packages. I would say this is true. But also we have to remember that at least VM is advertising in some way, while other isp's arent.
For the average person they are never personally prompted to upgrade a package on a dsl platform. If someone moved here from another country they would only know about FTTC via tv advertising. They won't know what speeds they personally can get, or any personal offers at all, unless they went to the dsl checker.
So I think that is why only the people interested in new technology upgrade because we are the only ones to look in to it without being prompted.
The conspiracy part of me wonders if the broadband industry doesn't want to advance. They make zero effort to personalise advertising, and then spin out stats saying nobody is taking the higher level packages. How the heck are isp's gauging demand when they haven't asked anyone? We already know good broadband is becoming more of a priority when people move house.
VM are the only ones sending out personalised advertising. Their problem is they end up being too good and overselling high speed products. Isn't that itself showing there is a demand?
Demon => Freeserve => Pipex => Be => Sky => BT Infinity 2