Mobile phone operator EE is aiming to bring 4G to 95% of the UK landmass by 2020 as well as relocating its customer services to the UK and Ireland.Link.
UK call centres
EE said it also aimed to bring all its customer services operations back to the UK and Ireland from overseas by the end of 2016.
"It's a big investment," said Marc Allera.
"People look at off-shoring as reducing costs but when you look at the added cost of unhappy customers... actually this isn't going to be an enormous incremental cost."
Then they say that's if they can get government help for mast siting, access and prevention of extortionate rentals. That doesn't sound very easy.