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Standard User RogN
(fountain of knowledge) Mon 31-Jan-11 01:43:43
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ASA tells Plus small print must be larger


[link to this post]
 
The Advertising Authority have rapped the knuckles of Plusnet because their small print was too small on an advert on the back of a bus.

http://www.asa.org.uk/ASA-action/Adjudications/2011/...

Hope it is the start of a general crackdown on large words to grab with very small print to qualify what was intended as a misleading message.
Standard User nadger
(eat-sleep-adslguide) Mon 31-Jan-11 11:34:25
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Re: ASA tells Plus small print must be larger


[re: RogN] [link to this post]
 
Thanks for the laugh smile

One has visions of someone running along behind a bus trying to read the small print on an advert.

Small print in Terms and Conditions is a different matter.

plusnet usergroup cool
Standard User RobertoS
(sensei) Mon 31-Jan-11 12:27:38
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Re: ASA tells Plus small print must be larger


[re: nadger] [link to this post]
 
In reply to a post by nadger:
Thanks for the laugh smile
The bit that amused me was "small print should be clearly visible to a normally sighted person reading the marketing communication once from a reasonable distance and at a reasonable speed".

Now then, what are reasonable distances and speeds behind a bus?

Or to quote a common sticker - "If you can read this, you are too close".

My broadband basic info/help site - www.robertos.me.uk
My domains,website and mail hosting - Tsohost. Internet connection - O2 Standard.


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Standard User TLM
(legend) Mon 31-Jan-11 14:27:47
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Re: ASA tells Plus small print must be larger


[re: nadger] [link to this post]
 
I must admit, the idea of anything being "small" that was on the side of a bus amused me too.

I know there is a serious point there, but it does sound quite funny.
Standard User bluetroll
(fountain of knowledge) Mon 31-Jan-11 14:32:12
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Re: ASA tells Plus small print must be larger


[re: TLM] [link to this post]
 
FWIW The "small print" in question would have been about 3-4cm high (around 1/2 the size of characters on a car number plate), so not exactly tiny. smile

"If I have not seen as far as others, it is because giants were standing on my shoulders."
Standard User meldrew
(experienced) Tue 01-Feb-11 16:17:57
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Re: ASA tells Plus small print must be larger


[re: RobertoS] [link to this post]
 
Small print is one thing but the content is another altogether.

When my government comes to power there will be a total ban on using the words "from" and "only" in any sales material. Similarly quoting "£30 off" by Monarch airlines (£30 off WHAT?!) when this price changes daily, will result in the directors serving life without remission in Palma Nova!

Apologies for being provoked into a minor rant!

Meldrew
Standard User Chrysalis
(eat-sleep-adslguide) Wed 02-Feb-11 12:08:15
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Re: ASA tells Plus small print must be larger


[re: RogN] [link to this post]
 
also note the missing 'from' before the price.

thats just silly money for broadband. £6.49.
Standard User RobertoS
(sensei) Wed 02-Feb-11 12:19:20
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Re: ASA tells Plus small print must be larger


[re: Chrysalis] [link to this post]
 
In reply to a post by Chrysalis:
also note the missing 'from' before the price.

thats just silly money for broadband. £6.49.
Well, on a far better service than Plusnet I pay £5pm at the moment and have done for about 9 months. Many other O2 customers have been on that for longer. So they are "Beat"en on price tongue.

My broadband basic info/help site - www.robertos.me.uk
My domains,website and mail hosting - Tsohost. Internet connection - O2 Standard.
Standard User paddyclark
(fountain of knowledge) Wed 02-Feb-11 15:07:01
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Re: ASA tells Plus small print must be larger


[re: RobertoS] [link to this post]
 
Thats the potential joy of an LLU line....

Now a Virgin 10mb customer... based on price of package plus speed giving my rural exchange.

Previously Plusnet for 6 years and only left for the higher speed cable offered..

(Zero Refferals) - Anti semantic..
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