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Standard User jelv
(knowledge is power) Mon 16-Jan-12 10:22:30
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Plusnet sponsors Celebrity Big Brother


[link to this post]
 
This isn't the image of Plusnet I want to see!

http://www.youtube.com/watch?v=abibjZFK32Q&list=PLA4...

Just what sort of user are they trying to attract?

jelv

Plusnet user since November 2001
Standard User camieabz
(sensei) Mon 16-Jan-12 11:24:01
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Re: Plusnet sponsors Celebrity Big Brother


[re: jelv] [link to this post]
 
If it's cheap and keeping down prices, while raising revenue, who cares. That's what companies think these days, and their shareholders generally agree.

Decided lack of women though. Sexist. smile

~~~~~~~~~~


© Camieabz 2002-2011

All Connection Data ~ plusnet

Scottish Labour politician: “The SNP are on a very dangerous tack. What they are doing is trying to build up a situation in Scotland where the services are manifestly better than south of the border in a number of areas.”

Interviewer: ”Is that a bad thing?”

Scottish Labour politician: “No, but they are doing it deliberately.”
Standard User wingco1
(legend) Mon 16-Jan-12 11:31:54
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Re: Plusnet sponsors Celebrity Big Brother


[re: jelv] [link to this post]
 
Calm down dear it's only a commercial. smile


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Standard User GeorgeLloyd
(fountain of knowledge) Mon 16-Jan-12 11:41:57
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Re: Plusnet sponsors Celebrity Big Brother


[re: jelv] [link to this post]
 
Just goes to show how far PlusNet have sunk in the past couple of years.

George
plusnet smile
Standard User DavidFinbarr
(freechataholic) Mon 16-Jan-12 12:08:22
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Re: Plusnet sponsors Celebrity Big Brother


[re: jelv] [link to this post]
 
In reply to a post by jelv:
This isn't the image of Plusnet I want to see!

http://www.youtube.com/watch?v=abibjZFK32Q&list=PLA4...

Just what sort of user are they trying to attract?


The ones that watch brain dead TV instead of using their BB width wink

A bottle of white, a bottle of red
Perhaps a bottle of rosé instead.
Standard User RobertoS
(sensei) Mon 16-Jan-12 13:45:17
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Re: Plusnet sponsors Celebrity Big Brother


[re: camieabz] [link to this post]
 
In reply to a post by camieabz:
If it's cheap and keeping down prices, while raising revenue, who cares. That's what companies think these days, and their shareholders generally agree.
Sponsoring something means spending money, presumably quite a bit. So unless it attracts enough new customers to recover the expenditure it could be loss-making.

At Plusnet broadband prices either BB are desperate for a few hundred quid, or PN will never recoup the cost.

As for the clips themselves, I watched as far as the middle of the one with the granny. The viewed numbers seemed to have declined rapidly from the opening paltry 116. (At the time).

My broadband basic info/help site - www.robertos.me.uk
My domains,website and mail hosting - Tsohost. Internet connection - IDNet Home Starter Fibre. Live BQM.

"Where talent is a dwarf, self-esteem is a giant." - Jean-Antoine Petit-Senn.
Standard User Apprentice
(knowledge is power) Mon 16-Jan-12 16:57:57
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Re: Plusnet sponsors Celebrity Big Brother


[re: jelv] [link to this post]
 
Just what sort of user are they trying to attract?

Any type that's willing to sign up to PN, they don't give a jot who or what you are as long as the money keeps coming in.

Alastair

omadasafisho
Standard User RobertoS
(sensei) Mon 16-Jan-12 17:59:32
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Re: Plusnet sponsors Celebrity Big Brother


[re: Apprentice] [link to this post]
 
In reply to a post by Apprentice:
Just what sort of user are they trying to attract?
Any type that's willing to sign up to PN, they don't give a jot who or what you are as long as the money keeps coming in.
Which belies the question just what sort of user are they trying to repel?

My broadband basic info/help site - www.robertos.me.uk
My domains,website and mail hosting - Tsohost. Internet connection - IDNet Home Starter Fibre. Live BQM.

"Where talent is a dwarf, self-esteem is a giant." - Jean-Antoine Petit-Senn.
Standard User Apprentice
(knowledge is power) Mon 16-Jan-12 19:30:44
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Re: Plusnet sponsors Celebrity Big Brother


[re: RobertoS] [link to this post]
 
In reply to a post by RobertoS:
In reply to a post by Apprentice:
Just what sort of user are they trying to attract?
Any type that's willing to sign up to PN, they don't give a jot who or what you are as long as the money keeps coming in.
Which belies the question just what sort of user are they trying to repel?

Once again I don't think they will be bothered, those that are repelled will perhaps be deemed as collateral damage tongue smile

Alastair

omadasafisho
Standard User camieabz
(sensei) Mon 16-Jan-12 21:52:55
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Re: Plusnet sponsors Celebrity Big Brother


[re: RobertoS] [link to this post]
 
You have to appreciate that the sponsoring is less about advertising in a blatent way, and more about the name of the sponsor entering the subconscious. I don't watch Big Brother and millions don't, but those that do will know of another ISP by the end of the show (it's over several weeks).

So then when people look around they'll think of the ones they know of, and probably look first at the ones they've heard most recently. The taste (or lack of taste) is secondary. Most people switch off at breaktime anyway, but they'll be back in time for..."Sponsored by Plusnet."

Can't remember the show(s) offhand, but there were several with "Sponsored by Cadbury's". Some detective show iirc (my gf watches a lot of telly compred to me). I don't drink hot chocolate, but if I did, Cadbury's would be in the subconscious, unless I had a preferred alternative.

I wouldn't think it will make a loss. At worst it will maintain churn rates, probably reduce them and at best increase the customer base. It's a gamble though. If the BB house folk are boring, viewing figures will tumble and exposure will drop. Even worse, folk switch off to BB and associate PN with a negative viewing experience.

~~~~~~~~~~


© Camieabz 2002-2011

All Connection Data ~ plusnet

Scottish Labour politician: “The SNP are on a very dangerous tack. What they are doing is trying to build up a situation in Scotland where the services are manifestly better than south of the border in a number of areas.”

Interviewer: ”Is that a bad thing?”

Scottish Labour politician: “No, but they are doing it deliberately.”
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