Aren't we jumping the gun?
I do a few posts wondering if they are thinking of dropping "broadband only", and discussing margins, and suddenly the broadband only product isn't viable?
I'm sure it is viable. Just less profitable than bundles, as it is for all ISPs
The question they seem to be asking themselves is the effect on total sign-ups/customer base. That needs to stay high as well, else credibility as a (sort of) stand-alone CP falls.
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