It's all in the wording or lack of it with advertising.
I got a good deal with Plusnet but I wouldn't say I was satisfied. There always seems to be a problem: the latest is being cut off intermittantly.
I've never had an ISP I was completely satisfied with but I've had a lot worse.
Keef- Sheerness Kent UK - Plusnet via Technicolor TG582N
Previously - EE, New Call Telecom/Fuelbroadband, Plusnet, Virgin/NTL/Bell Cable, Crosswinds, IC24, FreeOnlineNet,
X-Stream, Totalise, Freeserve, Force9, TescoNet, AOL, Freenetname, Pipex, E7