And we all know who will pay the fine, don't we.
Of course. The same people(*) who would pay if certain well known corporations were forced to pay what the greater public considers 'reasonable levels' of corporation tax.
Companies are just conduits for money. You can't tax them or fine them. All you can do adjust their cash flow and they employ people to ensure (as far as is possible) that cash flow is suitable positive.
(*)By order of preference: Customers, Staff, Owners