Agreed - it does seem that customer loyalty is rarely rewarded with reductions.
However, I see the "race to the bottom" as being largely a matter of survival - if Sky, BT, TT and EE are going to have significantly lower fees then they can take a chunk of market share.
I don't know what the numbers are these days and I do (infrequently) have a bit of buffering on my (~10 Mbps) connection, but I guess that PN is only able to offer everyone reasonably low prices (I guess the trial service at near £40 must have been a while ago - when FTTC wasn't available at all where I live now, so not sure what charges with other ISPs were back then). because of the numbers, and those loyal customers sticking with them. I think it would be nice if PN were to offer some sort of "loyalty gift" every year, and maybe reduce the price cuts a little - so if they sent me a tenner every year as a 'Thank you' for staying, it would be something they could probably afford, if the hundreds they are allowing in reductions was slightly reduced.
I sometimes feel like it's a kick in the head for loyal customers when I see cashback and low fees on offer, but at the same time, I'm not really wanting to switch my line over to PN, so cannot expect exactly the same sort of pricing deal yet.
I will be looking for a second provider and maybe even a third (for my office) and PN might not be part of the picture for either of those...
If you run a business, have a second ISP and backup web hosting...
Edited by ultra (Thu 13-Apr-17 16:25:42)