Sadly if you are on certain exchanges you will pay more. I do. And yes, I have FTTC.
It gets even worse as it seems not all ISP's in this country are available! A couple of weeks ago I thought I'd see what Talk Talk could do for me. Seems absolutely nothing!
I can sign up with a raft of other ISP's but TT might as well as not exist - even though every couple of months they send out junk mail to this address offering broadband etc. After I tried to place on order online I did query the reason with TT (it fails at the phone number check) but all I got was something about equipment not being in the exchange.