thanks for all your advice, i decided to just email them directly and within a few hours im all sorted!
my stats are now as follows:
ADSL Link Downstream Upstream
Connection Speed 17550 kbps 1150 kbps
Line Attenuation 27.0 dB 16.3 dB
Noise Margin 6.9 dB 9.1 dB
and my max delays have been reduced to 8.
all thanks to a fellow who works for them named hamish, what a guy