This is just a moan really - TalkTalk advertise using the "For Everyone" slogan, but if I check availability of TalkTalk phone or broadband I get the message
" Sorry, our line check shows you arenít able to get any TalkTalk packages"
So TalkTalk clearly isn't "For Everyone" is it!
The "for everyone" slogan really means that new customers and existing customers can now get the same deals. Before often new customers had special rates available and existing ones were no longer on discounted rates & were paying higher. Additionally, often existing customers were in the middle of 18 month contracts, paying say £10 a month for broadband when new customers could get if for free.
Now existing customers can ring and get the new customer deals, even if the existing customers are locked into a contract term. Say you are 5 months into your 18 month contract, and then TT advertise your package to new customers at £5 a month less, you can ring and get it now.
Previously, if you were in a contract term you could only "upgrade" to a higher package, not get the same package if it was cheaper for new customers.
So the for everyone means they are now focused on everyone, new and existing. That's at least the interpretation on the TT forums.