This might go some way to meeting expectations.
I am on 50Mb so have always got 50Mb 24/7 without fail. 50Mb is already set at 53Mb to cover overheads. Those on 10mb 30Mb and 100Mb will now be able to get what it says on the tin rather than 9.5Mb 28Mb and 98 Mb.
I think it ironic that VM gets stats far closer to what they promise than any other ISP yet comes off so relatively badly in customer surveys. As has been said VM customers have even higher expectations.
Virgin Media: 50mb/5Mb , land line, mobiles x2, TV - VIP HD box + TIVO box.