Virgin want customers to buy bundles from them - they aren't interested in Broadband only customers hence why they price it the way they do.
As Andrew mentioned, the changes to pricing coming at the end of the month might make Virgin appear to be worse value that they are. Vodafone pushing Fibre without line rental is a good thing (despite the fact we know it's just included in the price now). I tweeted Virgin about their prices:
@Virginmedia you are in our area, but currently waiting for a decent broadband only price. £32 is a bit steep when Vodafone offer it for £25
We can't sell steak for the price of mince though! Our bundles and prices can always change and we aim to have one to suit all customers needs so please keep in touch, hopefully we can tempt you over one day
Tbh I'm not interested in 200mb (or even 100mb) a basic 50mb service is all I require. If they sold that for £20 per month then they'd sign up plenty of customers.
Current on Zen, getting around 5mb down - .8mb up
Exchange is Fibre enabled, Cab not economically viable to upgrade - though 'Now Exploring Solutions aka we want someone else to pay for it.'
Stechford (CMSTE) Cab 50 - small cabinet of fail