Plusnet sponsors Celebrity Big Brother

This isn't the image of Plusnet I want to see!

http://www.youtube.com/watch?v=abibjZFK32Q&list=PLA4...

Just what sort of user are they trying to attract?

If it's cheap and keeping down prices, while raising revenue, who cares. That's what companies think these days, and their shareholders generally agree.

Decided lack of women though. Sexist.

Calm down dear it's only a commercial.

Just goes to show how far PlusNet have sunk in the past couple of years.

In reply to a post by jelv:

This isn't the image of Plusnet I want to see!

http://www.youtube.com/watch?v=abibjZFK32Q&list=PLA4...

Just what sort of user are they trying to attract?

The ones that watch brain dead TV instead of using their BB width

In reply to a post by camieabz:

If it's cheap and keeping down prices, while raising revenue, who cares. That's what companies think these days, and their shareholders generally agree.

Sponsoring something means spending money, presumably quite a bit. So unless it attracts enough new customers to recover the expenditure it could be loss-making.

At Plusnet broadband prices either BB are desperate for a few hundred quid, or PN will never recoup the cost.

As for the clips themselves, I watched as far as the middle of the one with the granny. The viewed numbers seemed to have declined rapidly from the opening paltry 116. (At the time).

Just what sort of user are they trying to attract?

Any type that's willing to sign up to PN, they don't give a jot who or what you are as long as the money keeps coming in.

In reply to a post by Apprentice:

Just what sort of user are they trying to attract?

Any type that's willing to sign up to PN, they don't give a jot who or what you are as long as the money keeps coming in.

Which belies the question just what sort of user are they trying to repel?

In reply to a post by RobertoS:

In reply to a post by Apprentice:

Just what sort of user are they trying to attract?

Any type that's willing to sign up to PN, they don't give a jot who or what you are as long as the money keeps coming in.

Which belies the question just what sort of user are they trying to repel?

Once again I don't think they will be bothered, those that are repelled will perhaps be deemed as collateral damage

You have to appreciate that the sponsoring is less about advertising in a blatent way, and more about the name of the sponsor entering the subconscious. I don't watch Big Brother and millions don't, but those that do will know of another ISP by the end of the show (it's over several weeks).

So then when people look around they'll think of the ones they know of, and probably look first at the ones they've heard most recently. The taste (or lack of taste) is secondary. Most people switch off at breaktime anyway, but they'll be back in time for..."Sponsored by Plusnet."

Can't remember the show(s) offhand, but there were several with "Sponsored by Cadbury's". Some detective show iirc (my gf watches a lot of telly compred to me). I don't drink hot chocolate, but if I did, Cadbury's would be in the subconscious, unless I had a preferred alternative.

I wouldn't think it will make a loss. At worst it will maintain churn rates, probably reduce them and at best increase the customer base. It's a gamble though. If the BB house folk are boring, viewing figures will tumble and exposure will drop. Even worse, folk switch off to BB and associate PN with a negative viewing experience.