Done what with Unlimited? Not advertised it? They have for as long as they lifted the cap, 40 or 80GB I thimk.

In reply to a post by professor973:

They would then struggle to compete with the better ISPs customer service.

How would increasing the price of "broadband only" make them struggle to compete on customer service?

In reply to a post by Oliver341:

In reply to a post by professor973:

They would then struggle to compete with the better ISPs customer service.

How would increasing the price of "broadband only" make them struggle to compete on customer service?

Quite simply, because there are suppliers that offer no tie-in broadband only and far better customer service for only slightly more money. I would have thought that was obvious.

Edited by professor973 (Fri 10-May-13 20:39:50)

In reply to a post by professor973:

Quite simply, because there are suppliers that offer no tie-in and far better customer service for only slightly more money. I would have thought that was obvious.

Right. But it seems that it isn't viable for them to have at the current price, so increasing the price can't be any worse than withdrawing the product completely.

That would be getting close to being BT proper, but the way things are going, I think it is heading toward BT or LLU anyway, as hard for others to compete with higher allowances.

Edited by professor973 (Fri 10-May-13 20:56:46)

Aren't we jumping the gun?

I do a few posts wondering if they are thinking of dropping "broadband only", and discussing margins, and suddenly the broadband only product isn't viable?

I'm sure it is viable. Just less profitable than bundles, as it is for all ISPs.

The question they seem to be asking themselves is the effect on total sign-ups/customer base. That needs to stay high as well, else credibility as a (sort of) stand-alone CP falls.

"as her"? OK, it's a typo, but I can't work out what it should say .

In reply to a post by RobertoS:

I'm sure it is viable. Just less profitable than bundles, as it is for all ISPs.

It's so unprofitable they are hiding it from potential customers, even at the risk of losing customers. I would say if there prepared to go that far, it's time to consider making it more viable.

I am talking about keeping unlimited under the counter since the BT takeover. Pretended it did not exist, but was there for those that threatened to leave. Good honest BB.

Thanks Bob, senior moment corrected.