In reply to:
Isn't that the effect that exchange congestion gives you?
Exactly, which affects all ISP's. So advertising low latency and low pings is something any ISP can only guarantee within their network.
The implication that just because an ISP manages/prioritizes traffic leads to a better gaming experience is misleading. Due to circumstances outside it's control this is not always the case. Exchange congestion, peering congestion, games server congestion all play a part.
I want to make it clear that this isn't a dig at PN. It's a response to jelv's post. He implies that because HTTP and gaming traffic are prioritized that they are faster than an ISP who doesn't manage the network in the same way.
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"Nearly all men can stand adversity, but if you want to test a man's character, give him power."
Abraham Lincoln
16th president of US (1809 - 1865)