They may have soft launched it so you may find some of the contact centre agents are able to offer the product. That’s how I managed to get their original FTTC offering when I heard whispers they were going to launch 40/2. Phoned up a few times and eventually got an agent who could place an order for me.
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I've just spoken with the call centre about moving mid contract from ADSL2 to full fibre, the chap on the phone offered me ultrafast at £40/month, whereas the website is offering me ultrafast plus @ £45/month - he was adamant that ultrafast was the fastest available!