Zen's £34 special offer - what happens after contract

Zen are currently offering a 1 gig deal (on CF at least) for £34. That ends 30 Sept and is down from £40.

I've never seen Zen offer a discount like this before. I know they won't increase the price during the 24 month contract, but what happens then? Will it revert to £40 or whatever the current price at the time is? They won't let people stay on on a month by month for £34, do you think?

Special discounts for new punters and a 24 month contract. Not the same Zen it used to be...

In reply to a post by Woolwich:

Special discounts for new punters and a 24 month contract. Not the same Zen it used to be...

2024 September. Turnover: £121 million (up from £110 million the previous year). Profitability: Maintained a net profit of £320,000.

Seeing the figures for 2024 it probably doesn't want to be.