Nope. Not a good enough reason imo.
If a product is to be tested, it has to be tested in many situations. I'm not saying my exchange should be one of the triallists (well I am), but it should be a healthy mix of urban, rural, semi-rural, remote etc. What's the point of declaring the profitability or cost, if it isn't tested in the supposed non-profitable places?
Ultimately, we all want faster BB, and fibre is the answer to many of the rural BB problems. The bottom line is that there will always be places which are faster than others. That I accept. I don't accept that rural locations should be passed by just because they are rural. They should be passed by if the inhabitants probably won't take up the technology. Many semi-rural locations are just like urban ones, but instead of several exchanges, it's a single one. Laying fibre should be just as easy or difficult in these cases, and no less profitable than laying fibre in a residential exchange (with little or no commerce) in a city.
I'm talking FTTC specifically, mind. My cab is about 0.8 miles along the main road of the town from the exchange (also on the main road). Should be no trouble at all.
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