The old jokes that used to do the rounds in England had a main theme: "everything dies in Wales" .................. So BT Broadband's top brass go and target Cardiff as one of their launch areas for rocket science comms technology - as Victor Mildrew used to say ....." you could not make it up!"
However, was this decision taken by BT's UK Customer Service based in India???? by a non-English BT executive? who was not aware of our cultural differences !!!!
Begs the question "why did BT go ahead with this FTTC launch, without conducting a national Market Research Campaign to identify which UK county or city's population was keenest to pay for fibre optic comms?"
They also thought a 7% take-up in Whitchurch was good????!!!! Well the latter town is based on the Welsh border, which is not exactly spreading their net (no pun intended) that wide, is it?
Ref: Low take-up of FTTC broadband services frustrating BT
Friday 11 March 2011 11:18:15 by John Hunt
BT Openreach have stated their frustration at the low take up of next-generation fibre-to-the-cabinet (FTTC) technology in Wales despite an intensive advertising campaign promoting BT Infinity to customers. Cardiff is one area that the company has highlighted as seeing poor adoption of the new faster services which it is rolling out through a £2.5bn investment program.
The problem is not limited to just Cardiff, with other enabled areas also seeing low take up. One exception is Whitchurch, one of the areas selected under BT's initial FTTC pilot program, which has seen 7% of premises connect up to the new service.