Everyone uses their computers, iPhones, laptops, tablets and anything else which can connect to the Internet in different ways. This is called freedom of expression.
Reading through this thread I find it really funny when someone say that Sky can keep someone who brags about downloading 10TB per month. Please remember that they need to have the storage space to keep it all on too. I suspect that it would become quite expensive to purchase all the necessary NAS drives and hard drives to fit in them every month.
If they intend to burn all the material off onto DVDs and Blu-Rays to sell to their friends, then very soon Trading Standards will be knocking on their doors with a search warrant.
A few months ago thinkbroadband posted an article showing that the average traffic generated on a UK broadband connection was 17GB per month. It also mentioned that this figure had grown exponentially in the past few years and was expected to continue to grow.
With the introduction of more HD Video streaming services every month or two, and more homes having multiple people downloading video content all the time, it is easy to understand that the volume of data transmitted over the Internet will continue to rise.
Currently we have TVs that can have 1080p video shown on them. In the next couple of years we shall see the introduction of the next TV format: Ultra High Definition Television.
This format is 4320p, also known as 8K, or what you see in the Cinema. If 1080i movies are around 3GB in size, just think what 4320p movies will do to your monthly usage!
Also at the bottom of their fibre page (register your interest) they categorically state:
In reply to a post
Does Sky Broadband Unlimited Fibre have a usage policy? It doesn't get much clearer than that!
Sky Broadband Unlimited Fibre is a residential service that offers totally unlimited usage - there is no fair usage policy and no traffic management is applied to this service.
Sure Sky could withdraw this policy, but they have had it for a few years now on the Sky Broadband Unlimited product.
Sky has been in a position to be able to invest in the infrastructure, where Virgin Media has had to spend money on getting all the different cable systems to work as one.
BTW has increased their backhaul (at least I hope they have), but like with VM, it just hasn't been enough and both companies continue to penalise their customer base for their slow improvements.
Early last year many Sky customers experienced issues with the backhaul being overloaded. This was put down to the introduction of Anytime+. The problem was fixed, even if it took a few months for some areas. Earlier this year Sky experienced a similar issue with a few different areas. This has been publicised on the Sky forum and dates have been given to show customers that it will be addressed.
From reading the reports of various people who have been priviledged to have Sky Broadband Unlimited Fibre on the trial basis, I can say that no one appears to have had any issues with throttling or the backhaul to date.