BT Advertising 38meg down rather than 40meg.

Just noticed that BT have changed the image on the infinity homepage to 38meg, have they got in trouble for advertising it as 40meg?

http://www.productsandservices.bt.com/consumerProduc...

Probably related to the recent ASA guidance / rules on advertising as regards speed - there's a news article on it on the main site here: http://www.thinkbroadband.com/news/5135-is-speed-to-...


That said - I don't see any mention of either 38Mbps or 40Mbps on the page you linked jsut this:
"BT Infinity – it's our fastest ever broadband

Four times faster than the UK average"

Of course, the average speeds on Infinity are nicely skewed upwards by not allowing anyone they think will get <15Mbps to sign up.

Edited by GeeTee (Fri 06-Apr-12 22:33:12)

It mentions 38Mb/s right under With BT Infinity you get:.

Ahh OK. I've got various script and adblockers running - they tend to mess with site layouts.

Plusnet is now advertising as "up to 38Mb" as well.

http://www.plus.net/fibre-broadband/

complying with the implied requirement to use speeds the customer can measure I suspect. 40M is the ethernet rate to the cab not a number you'll see on a speedtest.

Next comes the MiBits/s vs MBits/s debate

In reply to a post by GeeTee:

Probably related to the recent ASA guidance / rules on advertising as regards speed - there's a news article on it on the main site here: http://www.thinkbroadband.com/news/5135-is-speed-to-...


That said - I don't see any mention of either 38Mbps or 40Mbps on the page you linked jsut this:
"BT Infinity – it's our fastest ever broadband

Four times faster than the UK average"

Of course, the average speeds on Infinity are nicely skewed upwards by not allowing anyone they think will get <15Mbps to sign up.

'Do more online with high speed broadband up to four times faster than UK average'

They aren't advertising an average speed nor do they give one, they advertise the speed that 10% of customers get, which is the 38Mb.

All seems reasonable enough to me!

And this is based on the current 40/10 product... i expect that once 80/20 comes out the numbers will change again.

Only if the 80/20 replaces the 40 product, they will exist as two price points at the Openreach level

Maybe Openreach should bump the sync rate to 42Mbps, to see if they can get enough users with 40Mbps throughput to be permitted to advertise the 40Mbps headline.