Death of Orange Wednesday

Death of Orange Wednesday: EE is ending 2-for-1 cinema ticket perk from February

EE is closing popular 2-for-1 ticket scheme in February 2015
Customers' 'changing viewing habits' cited as the reason for closure
An alternative entertainment offer will be announced, EE says

http://www.dailymail.co.uk/sciencetech/article-28714...

Yep, and the pizza offer too. As an Orange customer for 17 years, I've never used either "offer" so no loss. But as expected with the heavy investment their "add-on value" deals are disappearing faster than the warmth in the depth of winter. It's a cold commercial world in the utilities. So if we want gimmicks time to hope they're picked up by BT perhaps? If not, by Voda (which would be ironic as it's where they started when Mannesmann were bought, before the France Telecom rescue - or shipwreck, depending on your point of view). Clearing the decks?

In reply to a post by smurf46:

Clearing the decks?

Quite possible, yes. If EE want to sell their Home Broadband customers, which is far from unlikely, then getting rid of "messy" legacy offers would seem prudent for them to do, since it will be easier for the new owner to integrate the customers into their existing product set.

EE TV killed the Cinema Screen!

That's what they hope. That we are all couch potatoes now!

Don't think it's anything conspiratorial. Just that EE don't see a long term future in the UK, so they want to ensure they get the best deal from a sale, and the less baggage they have the better. And that could mean hanging on, since they don't want to be bought as distressed goods. So it's still all (or only) profitable customers welcome! As long as they like iPhones, don't mind paying, and are sold on bundles. (But perhaps as superfast penetration widens, the students aren't the profitable customers anymore and the stay-at-homes are the ones with the money, or the lack of other things to do). We may have to look elsewhere for our "aldi" telecoms. Depending on who buys the Home Broadband customers are worth something. How else would you get that sort of guaranteed uplift in the customer base?

Edited by deleted (Sun 14-Dec-14 11:02:43)

Hmm, probably the endgame (for the time being), because the regulators/Government won't accept anything else viable is:
BT take O2
Sky and Voda in some cohabitation, more or less formal
Three's parent gets EE (unless BT decide to spoil the party, then the fun starts).
EE's Home Broadband then looks like it's set adrift, but who cares, anyway? (TT? Well they have in the past picked up the flotsam).

The alternative is two operators in the longer term. And if there were two players then what the heck are the regulators/Government for? A good question, probably.

I'm just bemused that, in the (second) longest cat and mouse game in history, BT (not a prepossessing mouse, I'll admit) seem to have outfoxed Ofcom every time. Probably the (original) intention, at least.

Edited by deleted (Sun 14-Dec-14 19:55:23)

In reply to a post by smurf46:

EE's Home Broadband then looks like it's set adrift, but who cares, anyway? (TT? Well they have in the past picked up the flotsam).

True, TT have picked up a lot of ISPs, but EE have a rather "special" relationship with BT, and it would be the least painful in terms of migration, since engineer visits to the exchange would not be required for a BT takeover of EE Home Broadband (the customers are already sitting on WBC).

Edited by Oliver341 (Sun 14-Dec-14 22:35:04)

Orange/EE Wednesdays 2 for 1 cinema tickets has become a regular habit for millions of Britons and 2 for 1 at Pizza Express for mains and dough balls at most Pizza Express branches. "Yuk I don�t use ether so no loss there". Now if they offered a good Indian or Chinese meal that would be worth considering and who goes to the cinema these days. Good riddance! Now they will stop texting me every month with that rubbish 2 for 1 offer.

http://web.orange.co.uk/p/film/cinema_tickets

http://ee.co.uk/ee-and-me/entertainment-sport/two-fo...

Last week, I did get a new texted offer to download a film from Wuaki.tv before January 4th 2015. Simply pick a film to rent from Wuaki.tv and we'll cover the cost up to £5. There's over a thousand films to choose from to enjoy. "Watch at home". Maybe that will be their new scheme.

http://xmasfilmoffer.ee.co.uk/

Edited by deleted (Mon 15-Dec-14 11:05:33)

And BT it is according to SKY, or at least they are trying. the easiest way to get back into the mobile market AND compete with quad play.

Edited by professor973 (Mon 15-Dec-14 18:08:00)

In reply to a post by professor973:

And BT it is according to SKY, or at least they are trying. the easiest way to get back into the mobile market AND compete with quad play.

Yup, BT would gain the largest mobile phone network in the UK, and 800,000 home broadband subscribers too. Not too shabby.

In reply to a post by Oliver341:

In reply to a post by professor973:

And BT it is according to SKY, or at least they are trying. the easiest way to get back into the mobile market AND compete with quad play.

Yup, BT would gain the largest mobile phone network in the UK, and 800,000 home broadband subscribers too. Not too shabby.

Well I know of one line that chose EE to get away from BT and now would choose neither. Suspect many more.

In reply to a post by Oliver341:

In reply to a post by professor973:

And BT it is according to SKY, or at least they are trying. the easiest way to get back into the mobile market AND compete with quad play.

Yup, BT would gain the largest mobile phone network in the UK, and 800,000 home broadband subscribers too. Not too shabby.

And perhaps there are benefits in being able to roll out superfast by a combination of 4G and fixed line services. Who else would be able to do that? That, I suspect, is the real convergence. Quad play is good for the marketing. BT is, at heart, a technology company. One of the few big ones that we've got, and committed to Britain as its home market. Despite all its "faults".