Free (but with paid DLC) V Complete paid version

I'll be releasing my fourth (or third depending on whether the test program is included or not) visual novel early next month, and am wondering how to monitise it - either free, but the proper/complete ending is paid for OR pay for the complete program but have a free demo...

Is the price ultimately the same? "In app purchases" often put me off of getting something - just the tag on the download is enough at times for me to not look further so my vote would be demo and then pay for the program.

Fair enough - that's what my Twitter poll comes up with as well...

The good thing about a paid product is that Steam Achievements can be added as well