Can't find my ISP in the speed test list

My Utility Warehouse unlimited broadband just went live today. So I was curious and did a speed test. To my surprise there's no "Utility Warehouse" company in the dropdown box when we name our ISP. Instead, "Talk Talk" was detected.

Does anyone know whether Utility Warehouse really is a VISP (virtual ISP)... similar to how virtual mobile phone networks operate (ie, they use T-Mobile as backbone for their mobile phones).

http://www.thinkbroadband.com/speedtest/button/12997...

Edited by deleted (Wed 09-Mar-11 20:26:29)

They are a VISP as you divined .

See this answer to the question of who they use for supply.

Same applies to their phone services.

Edited by RobertoS (Wed 09-Mar-11 20:13:54)

In reply to a post by RobertoS:

They are a VISP as you divined .

See this answer to the question of who they use for supply.

Same applies to their phone services.

Is that good or bad? So Talk Talk sold some bandwidth to UW... and it all depends on traffic that will determine the virtual ISP speed...?

Utility [censored] tend to sell through some Amway style multi-level marketing scheme I think, the underlying product can be reasonable but a friend of mine had a service reduction moving from tiscali to them (she did it as a friend was selling it).

I think I see about 50/50 praise and damnation of UW on these forums. It does seem to be very variable.

Seems to be a sort of pyramid selling operation. You sign up as a referrer for them and get commission, or something similar.