You Tube hasploughed around £94m into channels filled with programmes from companies that ordinarily make shows for the likes the BBC and ITV.
Fresh One, the television firm owned by celebrity chef Jamie Oliver will produce an entire channel built around his output.
A YouTube spokesman said the company was trying to �lure television advertisers and viewers�.
Each channel will focus on a different subject, such as sport or food, There will be six different car channels, ten beauty channels, and a dozen comedy channels, including one produced by The Onion, the satirical magazine.



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