Unlimited Broadband for £1.95

Some crazy deals reported here: http://www.telegraph.co.uk/finance/personalfinance/c...

Tesco Unlimited Broadband - £2 a month
Direct Save Telecom Unlimited Broadband - £1.95 a month

Even when you factor in the line rental requirement, these prices are extremely low. Given the ASA rules on traffic management on unlimited broadband being "reasonable" I wonder how they can break even at these prices. There's no guarantee landline calls will make up the profit given the prevalence of mobiles.

Does anyone know if these are LLU providers?

I think Tesco uses C&W and Direct Save is probably TalkTalk

Tesco is C&W LLU and costs more offset
Direct Save similar things, i.e. LLU where at all possible.

Neither provider has a reputation for excelling at providing broadband, but if happy if lowest cost services they are an option

Could be a good option for web & email type customers who aren't demanding of their broadband, I'm sure there are millions of those, although the rise of iPlayer will highlight shoddy broadband well enough.

isnt helped by that guy they interviewed suggesting normal prices are "way over the odds", is no way £2 month is viable, but since tesco arent a MSO they dont have to follow the same rules as BT?

I hope we not going back to the days when talktalk joined the adsl market and it all went into freefall in prices and quality.

Oh, timely reminder of HOW MUCH us Market 1/2 victims are being RIPPED OF by
OFCOM !!!
Regards,
Martin