Pulse8 Broadband advertising

I see that Pulse 8, who are generally well-regarded, are not conforming to the new rules on advertising average speeds, e.g. https://pulse8broadband.co.uk/fibreoptic-broadband - are they allowed to do this, is it a voluntary code?

Edited by kasg (Fri 06-Jul-18 12:21:02)

There is usually a bit of a grace period during which ASA would just ask provider to take steps, so probably not much would happen till November.

The ASA speed rules are somewhat odd, as it relies on complaints from the public or other providers for investigations to start. Potentially though if they see a lot of firms breaking the trend they may investigate.

In terms penalties for ignoring ASA generally just means no repeating advert, and not sure if they have any ultimate sanctions (i.e. can fine) for what a provider says on its own website, even though that is covered by ASA.

Suspect as long as the big providers play ball the rest of market will be ignored

The full stop after your link is being included Kevin, breaking the link . At least, when using Safari on an iPad.

Edited by RobertoS (Fri 06-Jul-18 11:07:51)

In reply to a post by RobertoS:

The full stop after your link is being included Kevin, breaking the link . At least, when using Safari on an iPad.

Yep the full stop needs to be removed for the link to work correctly with W8.1 & FF

Thanks, fixed.