I would not go for another sky contract, done that around 12 years back and it lasted 12 months and then I got rid of it, plus I would need a Tv licence.
I agree, now Tv is not a rip off as such, but I do think the cost now is too much for what you get, sure it has plenty of content and while I am not that bothered about 4K, I think they should at leats now have HD as standard without paying extra, but this is how sky works, as far as I know people still have to pay extra for HD on the sky packages unless you go for everything.
I think paying extra to get HD is a rip off, certainly in this day and age.
I have not been using Now Tv that much, there are a couple of things I like watching, but it is not worth keeping for that, at the end of the day there are too many services and sometimes one of them have to go.
Desktop machine Ryzen powered with windows 10 , reluctantly.