The beginning of the end for Apple?

Apple reveals iPhone battery life fix

Jobs would never have approved this.

I have a Mophie case. And?

It's a kludge.

I didn't believe that could be true until I checked in the Apple online store. Words fail me; how can anyone think such an ugly device fits the Apple image? I guess this is the end result of the idiotic quest for the thinnest possible phone (along with the decision to do away with the headphone socket).

One of the great things is I can charge the phone and the case separately

The entire industry is fixated on this. Why don't they get it that users want phones that hold enough charge for several day's use. When it was new, my current Nokia lasted over a week with light usage, and several days with moderate use. Hang thinness. Give us bigger batteries, but not like this.

My phone works fine without an external battery. It has a replaceable battery if I really needed more life and couldn't charge it overnight.

Hysterical nonsense.

It's only a small example but it reminds me of the stuff that Apple were producing before Jobs came back on board. Expect more of the same now that he's gone.

Like an iPad with a stylus?

In reference to www.wired.com/2015/09/steve-jobs-stylus/:

Steve Jobs Said A Stylus Was a Sign of Total Failure

Yet another piece of stupid piece of click-baiting by the Graun (no big surprise that it's Samuel Gibbs).

Why don't they get it that users want phones that hold enough charge for several day's use.

As batty suggests, it is just a variation on a theme by Mophie (not a "fix" for anything). Smartphones are mobile computers - if you want a "several days" battery, get a dumb phone.

I use mine for:

- phoning
- occasional email
- mobile music
- mobile video
- task management
- diary
- address book (fully synced with all devices)
- reminders
- reference on a massive range of topics, on demand
- satnav
- occasional gaming

My nephew uses my old phone for music creation.

If I don't do any of those then the battery lasts several days (but since I use them - because otherwise there would be no point having a smartphone - I charge overnight, every night).

I imagine Android users have a similar range of tasks - and, well blow me down with a feather, they get charged overnight, every night, too! 'Cos it turns out that things that require a lot of processing power use a lot of battery. Whoda thunk it?

Looking at the design of this case, I suspect that the lump on the back will, in fact, sit very comfortably in the palm of the hand, allowing the phone to be gripped properly. It's almost as if Apple thought it through.

Also if anyone thinks the Pencil is just a stylus, take a look at the reviews from the graphic design industry and disavow yourself of such smug, half-witted drivel - Google is your friend (also, the iPad still doesn't ship with it - it is an after market accessory, designed specifically with artists and designers in mind).

In reply to a post by ian_c:

it is just a variation on a theme by Mophie...

So the Graun is wrong? It's not an Apple product at all. It just happens to be sold through the Apple store.

No, I think the implication is that they - and you - are wrong to consider it laughably ugly. You are looking at it the wrong way.

In reply to a post by ian_c:

If you want a "several days" battery, get a dumb phone.

I have three.

What irritates me about the industry is not peculiar to Apple. Whenever new technology comes along that allows components to take up less room, the market leaders automatically use it to produce thinner and lighter devices. There's nothing wrong with that per se. No one wants bulky and ungainly devices. However, they never seem to say to themselves "OK. We can now make more room for a bigger battery in the same size case." Maybe they do but it's not a powerful enough selling point. Punters will lust after the latest model if it's just half a millimetre thinner than the previous model, but 50% longer battery life is not such a big draw (and you can't photograph it to put in an advert). As usual, it's all fur coat and no knickers. For battery life to be a selling point, it needs to be an order of magnitude bigger and that's not feasible right now. I wonder where fuel cell technology has got to?

In reply to a post by TinyMongomery:

No, I think the implication is that they - and you - are wrong to consider it laughably ugly. You are looking at it the wrong way.

Tsk. It looks as if it was designed by Amstrad.

Troll away if you don't want it don't buy it. There are plenty of alternatives.

In reply to a post by stniuk:

There are plenty of alternatives.

Indeed.

If you want to look for the end of Apple, look to the building of the big new building in Cupertino, the building of large glamorous all encompassing HQ buildings has always in the past has heralded the start of the decline of the company.

The planning and building indicates that the the head of the company has had time to take his/her eye off the ball of running the company and has allowed dreams of aggrandisement to take over, to wish to create a tangible monument (or mausoleum) to his power and achievement.

For examples look around the suburbs of New York eg Westchester County where there are some remarkable marble floored buildings with atriums and entrance foyers big enough to park a hundred cars or so. These buildings were built by the original occupants just as they reached their peak before they crumbled or were taken over.

See
Curse of the New HQ article

Ten years of failed predictions for Apple

http://iphone.appleinsider.com/articles/15/12/13/the...