LTE network with lightning fast speed of up to 30Mbps.
And EE thinks 500MB a month is going to be enough based on the "market research"? BWHAHAHAHAHA!! They forgot we're moving toward cloud service. They forgot we now watch more streaming vieo (i.e. iPlayer), more social networking (photos/videos sharing), etc.
I eat around 2GB a month on the bog standard 3G network. And I only pay £13 a month for AYCE data. To meet my requirements for their network, I would have to pay about £50 a month for just 3GB!
Good luck EE, you're going to need it...