Given how much easier the new migration process itself is now turning out to be, maybe this is why the saving on it in future, as complained about vociferously on the Community forums, is so small. We may be about to see higher churn rates than previously, with the loyalty engendered by discounts eroded. Particularly if Ofcom do stamp on the non-return.
Using easy figures, say there is a 20% discount on £20pm. Standard £240 for the year becomes LRS £192. After roughly on average six months they have to refund half, and the company has £96 plus the use for the first six months of the refunded £96.
Make it 10% discount and standard £240 becomes LRS £216. Refund half leaves the company with £108 and the use of the refunded £108 for the first six months as well.
Multiplied up by the number that leave, that's much nicer for the bean-counters.
There will be some who stay, through whatever happens. They will still take the reduced discount LRS and the company wins on both fronts.
The indispensable man or woman passes from the scene, and what happens next is more or less the same thing as was happening before.
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