Had a bit of an experience with support!
Phoned them up and explained the problem, the rep agreed with me and said I should plug the router into the master socket and unplug everything else - to eliminate internal wiring issues and then call back.
I did this, called back 5 mins later and got someone different - who obviously had no clue. eg. I explained the problem again, she asked if the router was in the master etc. all good.
Then she started asking me to check my PC settings, and how many computers were plugged in etc. I stopped her and said it was a problem with my sync speed nothing to do with my computers.
Then I explained the situation again, saying for 43 db line attenuation I would expect more speed, she put me on holding while she spoke to Tier 3 support. After 5 mins she came back and said "So you think you should get 43 Meg?". So I explained it again, hold again, then after yo-yoing for 40 minutes, she put me through directly to Tier 3.
I explained the problem again. The Tier 3 lady then put my upstream speed down to 416Kbps "for stability", but increased by upstream to 4480Kbps after a few tests. I was happy with this and went on my way, after an hour on the phone...
Now my stats are:
ADSL Link Downstream Upstream
Connection Speed 4480 kbps 416 kbps
Line Attenuation 43.0 db 26.0 db
Noise Margin 15.0 db 14.0 db
So my SNR has dropped a bit, but it is still at 15db, surely I can go higher? This was at 7pm, peak time.
I may try ringing again tomorrow...