I would agree with some of the other comments. Take your current download speed and drop 2M from it and thats what you will get with SKY. That is what happened to me.
My speeds were pretty consistent with every other ISP. As a general rule of thumb. If you can get 20+ days without a single drop out you'll probably see very little decrease / increase.
If your line does sometimes drop out, expect a decrease. Sky love stability.
It's a good technique and strategy. The average joe bloggs customers generally don't check their internet speeds. They prefer a service that never goes off and works perfectly over a fast unstable one.
Then most average Joe Bloggs don't use the master socket, use a cheapo 10m white flat extension and have dogey internal wiring. With Sky their line is 100% stable despite all of this. They are happy and say 'my previous ISP always went on and off but Sky never goes off, it's brilliant.'