As this is a service, not goods, the supplier's terms are allowed to exclude the Distance Selling Regs as they may have paid 3rd parties to set things up.
1999: Freeserve 48K Dial-Up => 2005: Wanadoo 1 Meg BB => 2007: Orange 2 Meg BB => 2008: Orange 8 Meg LLU => 2010: Orange 16 Meg LLU => 2011: Orange 20 Meg WBC