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The wholesale changes to the ISP depend on the charge for the circuit to the customer (where the price usually depends on the technology deployed, the speed band if FTTx, and, in some cases, the exchange Market classification) and the backhaul charges (which are priced primarily on installed capacity and bandwidth).
If User A was on FTTC and User B on ADSL2+, the circuit based charge for User A would be higher.
The bandwidth usage element of the charge is difficult to calculate, as on BT Wholesale (and possibly other providers), it depends when the user downloads the data.
On top of these charges, the ISP has to cover the costs of its core network, data centres, Internet transit and peering, customer service, sales, subsidised equipment, marketing and profit.
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