Not sure what you mean.
Phorm will create the profile based on all your web browsing, which is then used to serve up adverts on OIX partner sites.
Phorm does not serve up any advert content on a website that is not part of the OIX, and unlike previous incarnations it is not injecting any javascript for tracking purposes.
The what is and what is not legal is for much higher paygrade people to debate



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