People receive emails saying VM are on their way when their area has been planned and their property is in scope for coverage.
Until that point they know where they're going in terms of areas but not to postcode or property level.
Yes, I too have received emails from them numerous times over the past year or so saying they're expanding in our area. However when I've checked with them, they're only doing a couple of streets in the area and my street (the postcode I registered against my email address) isn't getting anything.
I've tried to get the point across to them that extending the network from the next street along could get them up to 13 new long term customers. Surely it makes perfect business sense and installation costs could be covered within a couple of years even if only half of the people signed up.